In many cases, generic food tastes just as good, if not better than, brand names. Sometimes, you get what you pay for, but most of the time it tastes good enough to be worth the savings. In our area, we have a lot of Western Family brand foods, and I prefer those to many brand name foods. They cost a lot less, taste a lot better, and are just a smarter choice.
Buying generics makes sense for medications as well. You can save as much as 75 percent off the cost of a name brand and get exactly the same results.
When you buy name brand, a lot of what you are paying for is the image. Name brands put out a lot of money for marketing and brand recognition, while generics can sort of ride off the success of the name brands, producing the same products for a fraction of the cost.
When you see how much like their name brand counterparts generics can be, it doesn’t make sense to keep spending so much money on a name.