Use your freezer to store goods.
It really works (unlike their previous "digital coupon" programs).
Well, a few months after they launched the Club Card, they went back to coupons. No one on the outside really knows why, but it fueled the conspiracy theorists who believed the Club Card was just about identity tracking all along, and that Safeway was just using the promise of coupons to lure unwary shoppers into their grasp.
Finally, about two decades later, that day has finally come!